By
Sarah Ahssen
Sarah Ahssen
Published
Jan 8, 2015
Jan 8, 2015
Connected: Under Armour teams up with HTC
By
Sarah Ahssen
Sarah Ahssen
Published
Jan 8, 2015
Jan 8, 2015
Under Armour is bolstering its connected items.
The American kit supplier has signed a strategic partnership with HTC. The mobile manufacturer will thus create a series of products compatible with the Under Armour applications.
In November 2013, Under Armour acquired MapMyFitness, the specialist of mobile apps for runners, cyclists and other fitness gurus for 150 million dollars (100 million pounds).
As a reminder, for its part Nike has been working with Apple since 2006.
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