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AFP-Relaxnews
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Dec 11, 2017
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K-pop act BTS gets skincare collaboration

By
AFP-Relaxnews
Published
Dec 11, 2017

K-pop boy band BTS has had a stellar year, breaking into the Top 40 on the US singles chart for the first time and scoring a performance at the American Music Awards this November. Now, it seems the boy band is ready to make its move on the beauty industry.


The seven-member group has teamed up with K-beauty skincare brand Mediheal on a range of sheet masks, Allure reports. And the brand has taken to Instagram to reveal a sneak peek at the collaboration, which comprises a series of four different dual-mask packs with packaging featuring the brand. The packs are set to debut at the BTS live concert in Seoul on December 8, before launching officially on December 19. A further post featuring the band's member Jin suggests that each group member may also be allocated their own mask, thanks to the caption, which reads: "Meet Worldwide Handsome #Jin's recommended face mask on Dec. 19th! Please wait for a few more days with a mask everyday!"

Mediheal is a major South Korean beauty name, having earned a reputation for its skincare products and diverse mask range, including ampoule masks, charcoal mineral masks and ‘healing masks'. The BTS collaboration is a social media coup for the brand -- the boyband counts more than 21 million followers over Twitter and Instagram combined.  
 

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