The Australian Olympic Committee has announced that Japanese sportswear corporation Asics will be the Australian team’s official apparel partner for all Olympic competitions up to the Tokyo 2020 Summer Games.
Major Australian cricket team sponsors including Asics and Qantas Airways said on Monday they were assessing their relationship with the country’s favorite pastime as the fallout from a ball-tampering scandal escalates.
Nike has dominated Brand Finance's most valuable apparel brand ranking in 2018, followed by giants H&M and Zara and Adidas, with luxury labels Hermès, Louis Vuitton, Gucci and Cartier all trailing close behind.
Asics has launched a new product line called Hypergel with Steve Aoki which will debut exclusively at Foot Locker. The line mixes a street style aesthetic with Asics' standard performance gel technology.