Heineken has partnered with the streetwear boutique Union for its latest fashion collaboration.The brewery brand has teamed up with the clothing store to mark the ninth year of its ‘#Heineken100' program.
Kylie, Kim, Meghan and Cardi have been the top influencers in 2018, while ugly sneakers, skinny jeans, bike shorts, leggings and logos, logos and more logos have been fashion favourites, the annual Lyst index shows.
The international brewer has chosen the Italian sportswear brand as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.
The US fashion and lifestyle brand has opened its first store in France; a visually unique 900-square-metre space located at number 146 rue de Rivoli. The store kicked off with an open-invite party on February 21.
Alessandro Michele’s Gucci makeover continues to keep the brand in top spot when it comes to desirability, and Rihanna is the top influencer, while sleeves have replaced shoulders as the statement zone this year.
The athleisure trend is here for the long term say analysts at GlobalData with its new report saying Asos’s decision to target the £2.5bn sports apparel market is a reflection of the category’s durable appeal.