Sports giant Asics really does have a challenge on its hands. The company has reported bleak nine-month figures and has also downgraded its full-year profit expectations as net sales fell 4.7% to ¥295.68 billion.
Manuka honey's much-hyped healing properties have proved a money-spinner for beekeepers in Australia and New Zealand, but a push to trademark its name has sparked a bitter row between the two countries.
Lacoste has named Novak Djokovic its new brand ambassador with the tennis star to wear the label on and off the court. The brand has created a Djokovic line and ad campaign starring him alongside the brand's founder.