UK supermarkets giant Sainsbury’s has just spent £60 million on its latest acquisition and it’s one that will help it learn even more about the customers who are buying its fashion offer in ever-increasing numbers.
Supermarket results aren’t always exciting for anyone interested in fashion but with the Sainsbury’s Tu range grabbing market share and launching new range extensions, this is one supermarket that can’t be ignored.
Sainsbury’s is ramping up its non-food offer at present with the retailer having now launched its new Tu Premium menswear line in-store, getting an Argos jewellery boost and expanding its Habitat store count.
Blue Nile hires Erin Daley from E.l.f. Cosmetics, promotes Jon Sainsbury to Chief Strategy Officer and President of International, and appoints product innovation expert David Fleischmann as Chief Product Officer.
Sainsbury’s is boosting its Tu Clothing menswear offer, with its first full men’s formalwear line-up having just launched following a strong response to its Harris Tweed line. And it will add Premium menswear next month.