×
48
Fashion Jobs
FOREO
SEA Business Development Manager
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Executive, Anessa & Elixir
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Manager, The Ginza Brand & Ipsa
Permanent · Singapore
AESOP
Retail Consultant
Permanent · Singapore
LEVI'S
Regional Learning And Development Manager
Permanent · Singapore
SHISEIDO
Singapore - Demand & Supply Planning Manager
Permanent · Singapore
SHISEIDO
Travel Retail - Digital Marketing Manager, Prestige & Cosmetics
Permanent · Singapore
SHISEIDO
Asia Pacific - Consumer Market Intelligence Manager
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Manager, Clé de Peau Beauté
Permanent · Singapore
FOREO
SEA Business Development Specialist
Permanent · Singapore
SHISEIDO
Travel Retail - Area Sales Manager, Korea
Permanent · Singapore
SHISEIDO
Asia - Regional Marketing Executive, Acpc
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Manager, Clé de Peau Beauté
Permanent · Singapore
SHISEIDO
Travel Retail - Brand Manager, Nars
Permanent · Singapore
SHISEIDO
Travel Retail - Retail Design Assistant Manager
Permanent · Singapore
SHISEIDO
Travel Retail - IT & Security Manager
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Retail Design Executive
Permanent · Singapore
SHISEIDO
Travel Retail - Retail Manager, SEA, Prestige
Permanent · Singapore
FOREO
Beauty Advisor (Part-Time)
Permanent · Singapore
FOREO
Open Application - South East Asia
Permanent · Singapore
SHISEIDO
Travel Retail - Store Design & Project Executive, SEA & Oceania
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Assistant Manager, Anessa & Elixir
Permanent · Singapore
Published
Jan 29, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boohoo confirms Arcadia talks as its diversification continues

Published
Jan 29, 2021

A very short statement from Boohoo Group on Friday confirmed that yes, it is interested in buying the remaining brands owned by failed Arcadia, a move that means the entire Arcadia empire going online-only.


Wallis



It said in a stock exchange filing that it “notes recent media commentary. The group confirms that it is in exclusive discussions with the administrators of Arcadia over the acquisition of the Dorothy Perkins, Wallis and Burton (excluding HIIT) brands. These discussions may or may not result in agreement of a transaction. A further announcement will be made when appropriate”.

It means that apart from the already-sold Evans label and the Outfit chain that’s being shut down, exclusive talks for the entire Arcadia portfolio are currently being conducted by either Boohoo or ASOS. 

For ASOS, the purchase of Topshop/Topman, Miss Selfridge and HIIT would cement the presence of a key wholesale partner on the site and also strengthen the company’s hold on the 20-something consumer.

But for Boohoo, buying the three brands it’s interested in would be just the latest step in a journey of diversification that has seen it widening its reach.

Buying Debenhams has put it in front of a much wider age range and exposed it in a big way to the beauty and homewares markets. 

Meanwhile Burton would expand its menswear focus and add in more formal tailoring. Dorthy Perkins and Wallis also target consumers beyond the youth market and it’s interesting that Boohoo sees some value in the Wallis brand as that was one analysts thought the administrators might struggle to sell.

They would join brands such as Karen Millen and Oasis that also take in different consumer groups from what was once Boohoo’s core market.

But if it does buy the three brands, it’s clear that it has work to do. Chloe Collins, Senior Apparel Analyst at GlobalData said: “With so much already on the Boohoo group’s plate, it may struggle to give these tired brands the revamp they desperately need to thrive in an oversaturated market.

“While Burton would provide Boohoo with opportunity to grow share in the menswear market, as its boohooMAN own-brand is constantly overshadowed by its female counterpart, Burton’s heavy focus on suiting and formalwear has been rendered redundant throughout the pandemic, with demand unlikely to return fully as businesses adopt a long-term switch towards more home working. 

“Wallis also has a strong formalwear presence, and its customers are mainly women over 45, which Boohoo has little experience of targeting as its current brands focus on a much younger demographic. These older shoppers are also less accustomed to shopping online, limiting the potential of such an acquisition as any Boohoo deal will not include stores. 

“Dorothy Perkins would fit much better with Boohoo’s current proposition, as it has a similar shopper base as Oasis and Warehouse, which the group acquired last June, however it would need to establish a unique selling point for Dorothy Perkins to create differentiation between the brands.”

Copyright © 2022 FashionNetwork.com All rights reserved.