×
38
Fashion Jobs
L'OREAL GROUP
Medical Sales Representative (1 Year Contract)
Permanent · Singapore
L'OREAL GROUP
Commercial Controller
Permanent · SINGAPORE
L'OREAL GROUP
Key Account Manager, Hyper/ Supermart
Permanent · Singapore
L'OREAL GROUP
Apac Manager, Ecommerce Data & Analytics
Permanent · Singapore
L'OREAL GROUP
Asean - Supply Chain IT Manager
Permanent · Singapore
L'OREAL GROUP
E-Commerce Manager
Permanent · Singapore
L'OREAL GROUP
Asst. Manager: E-Com Ops & Projects. Asean Oms Systems
Permanent · Singapore
L'OREAL GROUP
2021 Development Marketing International Apprentice
Permanent · Singapore
L'OREAL GROUP
Head of Digital Marketing And Ecommerce
Permanent · Singapore
L'OREAL GROUP
Research & Innovation (Technology Scouting) Trainee #Sgunitedtraineeships
Internship · Singapore
L'OREAL GROUP
2021 Project Management Apprentice
Permanent · Singapore
L'OREAL GROUP
2021 Marketing Trainee #Sgunitedtraineeships
Internship · Singapore
L'OREAL GROUP
2021 Commercial Trainee #Sgunitedtraineeships
Internship · Singapore
L'OREAL GROUP
E-Commerce Assistant/ Manager (Active Cosmetics Division)
Permanent · Singapore
L'OREAL GROUP
2021 E-Commerce Intern
Internship · Singapore
L'OREAL GROUP
2021 Digital Media Performance Intern
Internship · Singapore
L'OREAL GROUP
2021 E-Merchandising Apprentice
Permanent · Singapore
L'OREAL GROUP
Research & Innovation Intern
Internship · Singapore
L'OREAL GROUP
2021 E-Commerce Revenue Growth Management Apprentice
Permanent · Singapore
L'OREAL GROUP
2021 Merchandising Apprentice
Permanent · Singapore
L'OREAL GROUP
2021 HR & Corporate Communciations Apprentice
Permanent · Singapore
L'OREAL GROUP
2021 Commercial Apprentice
Permanent · Singapore
Translated by
Barbara Santamaria
Published
Oct 16, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Desigual makes physical debut in India

Translated by
Barbara Santamaria
Published
Oct 16, 2020

Contemporary clothing brand Desigual has opened its first two stores in New Delhi, India after signing an agreement with Tablez, one of the largest retail groups in the country.


Desigual has opened new stores in India - Desigual


The first location opened at Vegas Mall in the Dwarka neighbourhood on 15 August, with a further shop launching at DLF Avenue in Saket in a 75 sq m unit. Desigual joins a mix of national and international brands at its new home, where it will showcase the womenswear, footwear and accessories collections.

The openings mark Desigual’s first physical venture in India, although the Spanish retailer has been available in the country via Myntra, Flipkart’s online shopping platform, since 2019. Up to four more locations have been scheduled to open in India over the next year. 

The expansion is part of the brand’s growth strategy in Asia, where it already operates in 13 markets including China, Japan and Singapore with 374 stores. The region has been an important growth driver at the business, expanding by 25% over the past six years.

“International expansion and growth is one of the main business priorities for Desigual and introducing the brand to India is our strategy to make it happen,” said Jordi Balsells, channel strategy director at Desigual. “It is expected that the Indian fashion industry will become very digital. This will position the country in the top markets of the world. For that reason, India has become a strategic country for international brands with an omnichannel approach like Desigual,” he said.

Indeed, rival womenswear brand Mango revealed in September it is also eyeing India for growth. 

Focus on younger consumers



“Desigual is focusing on reaching a youth audience and India is one of the Asiatic markets with highest potential to connect with new generations. Furthermore, the Indian consumers have a high sense of fashion and appreciate brands’ storytelling. These preferences are aligned with Desigual’s essence,” added Balazs Krizsanyik, country manager, Japan at Desigual.

Founded by Thomas Meyer in Barcelona in 1984, Desigual has a presence in over 50 countries across 10 sales channels, with six product categories and up to 500 standalone stores. The business employs about 3,700 people worldwide. In its latest financial year, the brand suffered a 10% decline in sales to 589 million euros.

Copyright © 2020 FashionNetwork.com All rights reserved.