×
189
Fashion Jobs
COTY
Assistant Training Manager - Travel Retail, Apac
Permanent · Singapore
COTY
Brand Manager - Travel Retail, Apac
Permanent · Singapore
H&M
Regional Group Manager (Ecommerce Merchandising Unit) - Region South Asia
Permanent ·
TAPESTRY
Coordinator, Supply Planning
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Talent & Organisation Development Manager
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Technical Information Innovation Manager
Permanent · Singapore
H&M
E-Commerce Business Analyst – Singapore, Malaysia, Philippines
Permanent ·
SHISEIDO
Singapore - Sales Administrative & Operations Executive
Permanent · Singapore
SHISEIDO
Travel Retail - Strategic Key Accounts Manager
Permanent · Singapore
CROCS
HR Business Partner (6-Months Contract)
Permanent ·
SHISEIDO
Asia Pacific - Regional Digital & Ecommerce Marketing Executive
Permanent · Singapore
H&M
Insights Analyst, CRM & Loyalty
Permanent ·
SHISEIDO
Travel Retail - Strategic Key Accounts Senior Manager
Permanent · Singapore
COTY
Apac Logistics Finance Director
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional fp&a Manager
Permanent · Singapore
FOREO
Key Account Manager SEA
Permanent · Jurong
UNDER ARMOUR
Senior Manager, Merchandising
Permanent ·
SHISEIDO
Singapore - Training Manager, Clé de Peau Beauté
Permanent · Singapore
SHISEIDO
Travel Retail - Regional Sales Director, SEA & Ocn
Permanent · Singapore
SHISEIDO
Travel Retail - Corporate Communications Director
Permanent · Singapore
COTY
Assistant Training Manager
Permanent · Singapore
COTY
Brand Manager
Permanent · Singapore
Published
Jul 28, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dunno. Curated is new sustainable vintage store in Soho

Published
Jul 28, 2021

Landlord Shaftesbury has announced another new store in its Soho, London portfolio with Dunno. Curated, a new vintage store, opening at 8 Berwick Street this week.


Shaftesbury



Covering 460 sq ft, the independent, unisex location offers “specially curated vintage fashion with streetwear” with the company saying that the opening collection consists of “handpicked vintage apparel, handcrafted reworked and upcycled workwear and streetwear, and a unique selection of rare sneakers”.

The concept has been influenced by international and local stores like Tres Bien, Our Legacy, DSM, Duke’s Cupboard and Teejerker. 

Dunno has sourced “sought-after designer products” and paired them with “vintage classics like Levi’s famous 501’s, Carhartt and Dickies workwear, outdoor brands like LL Bean, Eddie Bauer and Patagonia”.

It’s certainly an interesting mix of labels with 20% of the stock being the most upscale designer brands, including Balenciaga, Prada, YSL, Burberry, Stone Island, Our Legacy and Celine, as well hot Japanese labels like Comme des Garcons, Yojhi Yamamoto, and Undercover. Brands stocked by Nepenthes, such as Needles, Engineering Garments and South2 West8, are also included, alongside “rare, hyped streetwear brands such as Supreme, Palace, BAPE, and AFFIX”. 

The company said its “ethos stems from the Parisian style, where to successfully curate an outfit from head to toe, you must look at an outfit holistically and not just the sum of individual pieces”.

Leaning into this idea, it has created Dunno: Head to Toe where customers are challenged to purchase an entire outfit in the store. If they manage it, the customer will get 20% off their next purchase and a polaroid picture will be added to the Dunno Head to Toe, Hall of Fame

Owner Jamie Cameron said: “Dunno. Curated isn’t a vintage store. It’s a modern clothes boutique with vintage at its core.” 

There’s also a big sustainability focus that moves beyond it simply being more sustainable because the items are pre-owned.

Shaftesbury said: “Dunno. Curated refuse to be ‘sustainable by default,’ and are focused on going above and beyond at every point of the supply chain. From customer packaging to the materials used to build the store. [It] believes in sharing ‘sources’, a belief which is not often found in the competitive vintage clothing industry. This belief aims to encourage younger generations to start selling vintage clothes for a sustainable future for the fashion industry.”

Copyright © 2023 FashionNetwork.com All rights reserved.