×
49
Fashion Jobs
AESOP
Retail Consultant
Permanent · Singapore
LEVI'S
Regional Learning And Development Manager
Permanent · Singapore
SHISEIDO
Singapore - Demand & Supply Planning Manager
Permanent · Singapore
SHISEIDO
Travel Retail - Digital Marketing Manager, Prestige & Cosmetics
Permanent · Singapore
SHISEIDO
Asia Pacific - Consumer Market Intelligence Manager
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Manager, Clé de Peau Beauté
Permanent · Singapore
FOREO
SEA Senior Business Development Manager
Permanent · Singapore
FOREO
SEA Business Development Specialist
Permanent · Singapore
SHISEIDO
Sapac - Human Resources Executive, Business Partnership
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Manager, Shiseido
Permanent · Singapore
SHISEIDO
Travel Retail - Area Sales Manager, Korea
Permanent · Singapore
SHISEIDO
Asia - Regional Marketing Executive, Acpc
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Manager, Clé de Peau Beauté
Permanent · Singapore
SHISEIDO
Travel Retail - Brand Manager, Nars
Permanent · Singapore
SHISEIDO
Travel Retail - Digital Marketing Manager
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Retail Design Executive
Permanent · Singapore
SHISEIDO
Travel Retail - Retail Manager, SEA, Prestige
Permanent · Singapore
AESOP
Field Trainer
Permanent · Singapore
FOREO
Beauty Advisor (Part-Time)
Permanent · Singapore
FOREO
Open Application - South East Asia
Permanent · Singapore
SHISEIDO
Travel Retail - Store Design & Project Executive, SEA & Oceania
Permanent · Singapore
SHISEIDO
Singapore - Demand & Supply Planning Senior Executive
Permanent · Singapore
Published
May 4, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jenner, Hilton, Bieber are key wedding trend drivers in 2022

Published
May 4, 2022

This week has offered up some significant indicators of wedding style directions with one coming from the Met Gala red carpet while there are also more general standout pointers being seen in 2022.


@themetgalaofficial



It seems that Kylie Jenner’s Met Gala appearance has kicked off a key trend. Analysis of Google search data by Wealth of Geeks showed that online searches for Off-White Wedding Dress surged 733% just hours after Jenner walked the red carpet at the event.

The dress took inspiration from the late Virgil Abloh’s AW22 collection and featured a tiered ruffle skirt and mesh bodice. It was teamed with a baseball cap and veil, the latter driving a 655% rise in searches for Wedding Veils.

And it’s clear from other data (via Google Trends and Pinterest) that celebrity brides have been key in driving wedding trends in recent periods.

Wealth of Geeks also said that Paris Hilton and Hailey Bieber are the two most pinned brides of the last year on Pinterest. Hilton, who wore seven different dresses for her three-day extravaganza said her favourite was her Grace Kelly-inspired Oscar de la Renta dress. The custom gown with full skirt, lace and a high neck was searched for and pinned more than any other celebrity dress. 

Bieber’s dress took second place, despite her wedding having happened in 2018. She wore an off-the-shoulder neckline with a dramatic veil, also by Virgil Abloh. In the last month, her dress has had a 138% rise in interest on Pinterest.

That could also be connected to the overall popularity of off-the-shoulder styles with that neckline being the most searched for, rising 334% over a year.

In terms of material, lace remains the most popular option, however, chiffon has seen the biggest year-on-year rise in search volume and in the last year alone has seen a 675% increase in online interest.

It’s interesting too that wedding jumpsuits have also experienced high levels of interest, seeing a 60% rise.

And when it comes to hairstyles, the most popular is the half-up, half-down look. The simple style has been a celebrity favourite and has been heavily pinned on Pinterest. It has also enjoyed a global monthly search volume of 30,100.

The second most popular is a classic bun hairstyle, seeing a 95% rise in searches since the beginning of 2022.

Copyright © 2022 FashionNetwork.com All rights reserved.