×
46
Fashion Jobs
LEVI'S
HR Operations Specialist
Permanent · Singapore
ESTÉE LAUDER
Manager, Integrated Marketing, Travel Retail Apac
Permanent · Singapore
LEVI'S
Digital Selling Operations Manager
Permanent · Singapore
ESTÉE LAUDER
Regional Education Manager, Adf, Aveda, Lab Series, Origins, Travel Retail Apac
Permanent · Singapore
ESTÉE LAUDER
Marketing Executive, la Mer, Travel Retail Apac
Permanent · Singapore
ESTÉE LAUDER
Assistant Marketing Manager, Mac, Travel Retail Apac
Permanent · Singapore
SHISEIDO
Travel Retail - Brand Manager, Prestige (Ipsa/The Ginza/Baum)
Permanent · Singapore
SHISEIDO
Singapore - Marketing Manager, Nars
Permanent · Singapore
SHISEIDO
Singapore - General Manager, Prestige Division
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Manager, Shiseido
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Manager, Laura Mercier
Permanent · Singapore
SHISEIDO
Travel Retail - Finance Analyst
Permanent · Singapore
LEVI'S
Regional Total Rewards Manager
Permanent · Singapore
LEVI'S
Manager, Trade Compliance - Regional
Permanent · Singapore
L'OREAL GROUP
Regional E-Commerce Business Data Analyst
Permanent · Singapore
LULULEMON
Key Leader | i12 Katong
Permanent · Singapore
LULULEMON
Educator | Singapore i12 Katong
Permanent · Singapore
LULULEMON
Assistant Manager | i12 Katong
Permanent · Singapore
SHISEIDO
Travel Retail - Store Design And Visual Merchandising Operations Executive
Permanent · Singapore
SHISEIDO
Travel Retail - Visual Merchandising Assistant Manager, Prestige, Cpc & Fragrance
Permanent · Singapore
SHISEIDO
Asia Pacific - Finance Executive
Permanent · Singapore
SHISEIDO
Singapore - Demand & Supply Planning Assistant Manager
Permanent · Singapore
Published
Sep 14, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Katherine Power's Merit beauty brand secures $20 million investment led by L Catterton

Published
Sep 14, 2021

Merit, the minimalist beauty brand launched by Who What Wear co-founder Katherine Power earlier this year, has announced that it has completed a $20 million Series A funding round led by L Catterton, the private equity firm backed by French luxury giant LVMH.


Merit is intending to expand into new product categories - Photo: Merit

 
According to Merit, the new funds will be used to help accelerate its development into an omnichannel, cross-category beauty brand, a process which will include the further development of its color cosmetics collection and expansion into new product categories.
 
L Catterton vice president Courtney Nelson will also join the brand’s board of directors. Other investors that participated in the funding round included Marcy Venture Partners and Sonoma Brands.

Merit launched in January 2021, offering a “five-minute morning” color cosmetics assortment and promising a simplified approach to beauty. The label has been experiencing rapid growth ever since, as it pursues both a comprehensive direct-to-consumer strategy and aggressive retail expansion. Since its launch, the brand has been rolled out across Sephora stores in the U.S. and Canada, as well as at Sephora at Kohl's locations.
 
“At Merit, we aim to serve our consumer in many aspects of their beauty and self-care routines,” said Power in a release. “Our team is looking forward to collaborating with L Catterton and our other partners as we leverage their collective expertise scaling consumer brands to support the development of new products within and beyond clean color.”
 
Power has previous form in digitally native businesses, having previously founded online trend platform Who What Wear and skincare brand Versed, as well as natural wine label Avaline, on which she collaborated with actress Cameron Diaz.
 
As for L Catterton, the firm also has its fair share of experience in beauty and personal care. The fund’s past and current investments in the category include Tula, Il Makiage, Function of Beauty, Elemis and Jessica Alba’s The Honest Company.

Copyright © 2021 FashionNetwork.com All rights reserved.