×
50
Fashion Jobs
SHISEIDO
Singapore - Senior Ecommerce Executive, Cosmetics Division
Permanent · Singapore
AESOP
Retail Consultant (Casual)
Permanent · Singapore
FOREO
SEA Business Development Manager
Permanent · Singapore
AESOP
Retail Consultant
Permanent · Singapore
SHISEIDO
Travel Retail - Digital Marketing Manager, Prestige & Cosmetics
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Manager, Clé de Peau Beauté
Permanent · Singapore
FOREO
SEA Business Development Specialist
Permanent · Singapore
SHISEIDO
Travel Retail - Area Sales Manager, Korea
Permanent · Singapore
SHISEIDO
Asia - Regional Marketing Executive, Acpc
Permanent · Singapore
SHISEIDO
Travel Retail - Marketing Manager, Clé de Peau Beauté
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Project Management Intern
Internship · Singapore
AESOP
Online Commercial Manager, SEA
Permanent · Singapore
VESTIAIRE COLLECTIVE
Fashion Curator
Permanent · SINGAPORE
SHISEIDO
Travel Retail - Brand Assistant Manager / Manager, Anessa And Elixir
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Regulatory Affairs & Quality Management Executive
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Intern, Fragrance
Internship · Singapore
SHISEIDO
Travel Retail - Finance Senior Executive
Permanent · Singapore
SHISEIDO
Asia Pacific - Workplace Engagement Executive
Permanent · Singapore
SHISEIDO
Asia Pacific - Commercial Analytics Intern
Internship · Singapore
LEVI'S
Stylist (og People's Park)
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional Digital Marketing Intern
Internship · Singapore
SHISEIDO
Asia Pacific - Regional Marketing Intern, Anessa
Internship · Singapore
Published
May 31, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

KKW Beauty, Kylie Cosmetics most influential celebrity brands

Published
May 31, 2022

Celebrity brands are big business when it comes to both profit and influence. 

KKW Beauty, Kylie Cosmetics most influential celebrity brand. - Facebook: KKW Beauty


According to a new report by Hey Discount, the most influential celebrity brand on Instagram is KKW Beauty, owned by Kim Kardashian, with five million followers. 

In the runner-up position is Kylie Cosmetics, who enjoys by far the highest number of followers on instagram, followed by Jeffree Star Cosmetics and Selena Gomez’s beauty brand, Rare Beauty. Completing the top five is Yeezymafia, Kanye West’s Yeezy brand with three million followers on Instagram. 

In terms of celebrities making the most money from their brands, Rihanna leads the rating as she owns 50% of Fenty Beauty, which is estimated to have a value of $2.8 billion, meaning Rihanna’s shares are worth $1.4 billion. 

Kim Kardashian has an estimated net worth just higher than Rihanna at an incredible $1.8 billion. Kim currently owns a 72% stake in KKW beauty which is worth around $500 million. Meanwhile, her sister Kylie Jenner made a gigantic profit of $600 million from selling 51% of her company to Coty Inc in 2019. 

Further findings form the study show that Kanye West’s shoe brand Yeezy boasts the highest revenues with an astounding estimated $1.7 billion.

Furthermore, Jessica Simpson’s clothing brand rakes in a massive $1 billion in revenue, making it the third biggest celebrity brand in terms of revenue. After selling the company in 2015, Simpson reclaimed ownership in 2021. 

The study analysed a number of celebrity-owned brands based on factors such as revenues, social media searches and engagement rates, to reveal which are the most profitable and influential. 

Copyright © 2022 FashionNetwork.com All rights reserved.