×
22
Fashion Jobs
LEVI'S
Regional Total Rewards Manager
Permanent · Singapore
LEVI'S
Manager, Trade Compliance - Regional
Permanent · Singapore
LEVI'S
Marketing Manager
Permanent · SINGAPORE
L'OREAL GROUP
Business Development Manager - l'Oreal International Distribution (Lid)
Permanent · Singapore
ESTÉE LAUDER
Supply Chain Executive (6 Months Contract), Travel Retail Apac
Fixed-term · Singapore
LEVI'S
Director, Marketplace Insights - Eap
Permanent · Singapore
LEVI'S
Assistant Manager, HR
Permanent · Singapore
LEVI'S
Director, Corporate Affairs, Asia, Middle East And Africa
Permanent · Singapore
LEVI'S
Inventory Management Lead, Asia
Permanent · Singapore
LEVI'S
Merchandising Operations Specialist
Permanent · Singapore
LEVI'S
Specialist, Brand Analytics & Tools
Permanent · Singapore
LEVI'S
Manager, Global Strategic Sourcing
Permanent · Singapore
LEVI'S
Stylist/ Senior Stylist
Permanent · Singapore
LEVI'S
Head of Diversity, Equity & Inclusion (Ama)
Permanent · Singapore
LULULEMON
Key Leader | Marina Bay Sands
Permanent · Singapore
LULULEMON
Key Leader | Singapore Takashimaya Ngee Ann City
Permanent · Singapore
LULULEMON
Educator | Singapore Duxton Road
Permanent · Singapore
LULULEMON
Key Leader | Singapore Duxton Road
Permanent · Singapore
LULULEMON
Educator | Singapore Takashimaya Ngee Ann City
Permanent · Singapore
LULULEMON
Educator | Singapore Ion Orchard
Permanent · Singapore
LULULEMON
Assistant Manager | Singapore Duxton Road
Permanent · Singapore
LULULEMON
Educator | Singapore Marina Bay Sands
Permanent · Singapore
Published
Mar 10, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Net-A-Porter launches localised platform in Middle east

Published
Mar 10, 2021

Net-A-Porter has officially launched in the Middle East with a localised platform for the region that comes in both Arabic and English. It’s also available as a website and a mobile app. The company said it's been fully customised to meet local shoppers’ needs.


Net-A-Porter



That means product search in both languages and products curated for local tastes, as well as content tailored to local interests. Prices are also shown in the relevant currency depending on which country the user is in.

The e-tailer has, of course, been available in the region before this, but it’s the first time it has a specifically-tailored site. And the company has future plans to take it further, launching collaborations with local designers and creating more personalised experiences. 

Nisreen Shocair, CEO of Yoox Net-a-Porter Middle East, said: “As the leading luxury platform, the launch of the localised Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing Net-a-Porter even closer to its customers.” 

Rivals such as Farfetch and many big-name brands have increasingly focused on offering a more local experience for their Middle East webstores given the importance of the affluent consumer in the region to ultra-luxury brands and webstores.

Copyright © 2021 FashionNetwork.com All rights reserved.