×
189
Fashion Jobs
H&M
E-Commerce Business Analyst – Singapore, Malaysia, Philippines
Permanent ·
H&M
Regional Customer Activation & Marketing Business Controller
Permanent ·
SHISEIDO
Singapore - Sales Administrative & Operations Executive
Permanent · Singapore
SHISEIDO
Travel Retail - Strategic Key Accounts Manager
Permanent · Singapore
CROCS
HR Business Partner (6-Months Contract)
Permanent ·
SHISEIDO
Asia Pacific - Regional Digital & Ecommerce Marketing Executive
Permanent · Singapore
H&M
HR Business Partner - People Relations
Permanent ·
H&M
Insights Analyst, CRM & Loyalty
Permanent ·
SHISEIDO
Travel Retail - Strategic Key Accounts Senior Manager
Permanent · Singapore
COTY
Apac Logistics Finance Director
Permanent · Singapore
SHISEIDO
Asia Pacific - Regional fp&a Manager
Permanent · Singapore
FOREO
Key Account Manager SEA
Permanent · Jurong
UNDER ARMOUR
Senior Manager, Merchandising
Permanent ·
H&M
Regional Group Manager (Ecommerce Merchandising Unit) - Region South Asia
Permanent ·
SHISEIDO
Singapore - Training Manager, Clé de Peau Beauté
Permanent · Singapore
SHISEIDO
Travel Retail - Regional Sales Director, SEA & Ocn
Permanent · Singapore
SHISEIDO
Travel Retail - Corporate Communications Director
Permanent · Singapore
COTY
Assistant Training Manager
Permanent · Singapore
COTY
Brand Manager
Permanent · Singapore
COTY
Brand Manager, Distributor Markets
Permanent · Singapore
COTY
Demand Planner
Permanent · Singapore
COTY
Demand Planner, Travel Retail Asia Pacific
Permanent · Singapore
Published
Dec 9, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New Bazaarvoice tools help firms measure impact of Facebook organic content

Published
Dec 9, 2022

Bazaarvoice — the provider of product reviews and user-generated content (UGC) solutions — has unveiled new "first-to-market" tools to allow tracking and optimisation of top-performing posts to drive more sales/revenue through social channels. 


Pixabay


 
Its Social Commerce platform now has the ability to “provide tools to directly attribute revenue to Facebook organic content” for social media marketing and e-commerce managers.
 
The company said that “many social media marketing and e-commerce managers have long been measuring core social media metrics such as follower growth and engagement rates, but there has been a gap in how to track revenue with organic content. 

“With social commerce projected to become a $79.64 billion industry by 2025, tracking and measuring revenue growth from organic social and posted content is a critical performance metric for today's social media marketing and e-commerce managers”.
 
The new functionalities mean users can now measure the performance of their posts to see which content is generating the most revenue for their business. They can also access a broader overview of which content is performing and resulting in sales, and view which organic posts are driving direct sales.
 
Bazaarvoice said the changes it has introduced come as social media marketing managers “are increasingly becoming responsible for driving conversion to revenue for their business”.
 
The firm’s recent Shopper Preference Report found that “99% of consumers say they regularly shop online and 97% have purchased something through social media”.

Copyright © 2023 FashionNetwork.com All rights reserved.