Revolution Beauty rolls out Relove to 200 Superdrug stores after "successful" trial

By

Nigel TAYLOR

Published
Dec 14, 2022

Affordable beauty products supplier Revolution Beauty has announced the rollout of its Relove collection to over 200 Superdrug stores, “following a successful trial”.

And to promote the launch, Revolution is “running bold and disruptive campaigns across social media” including its first TikTok marketing campaign. 

Working with Gen Z beauty creators “to build the hype”, TikTok video content shows creators sharing a “full face of make-up for under £15”. The campaign focuses on the value and accessibility of the Relove collection in Superdrug, with creators and influencers “calling out the affordability of the range and how to create make-up looks for less”.

It noted that every item in the Relove collection stocked by Superdrug is priced £5 and under with the range spanning foundation and setting powder to finishing touches like lip gloss and eyeliner. 

Sarah Ryan, Head of Sales at Revolution Beauty, said: “We firmly believe that people shouldn’t be priced out of high-quality beauty products, especially during the cost-of-living crisis. The Relove collection helps people access a full face of make-up for under £15, proving that you don’t need to spend big to find the look that’s right for you. We’re thrilled that we’re now bringing these affordable, vegan, and cruelty-free products to even more beauty fans across the UK.”