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Published
Mar 24, 2022
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St. John CEO Eran Cohen takes up Movado's MVMT helm

Published
Mar 24, 2022

Movado Group announced on Wednesday the appointment of Eran Cohen as the new chief executive officer of its MVMT brand, effective March 16.


Cohen will report to Behzad Soltani EVP commercial president and CTO, Movado Group, and will be basedat MVMT’s headquarters in Los Angeles - Fosun


Cohen will report to Behzad Soltani EVP commercial president and CTO, Movado Group, and will be based at MVMT’s headquarters in Los Angeles.

Cohen joins the U.S. watches group from St. John Knits, where he served as president and CEO of the Fosun-owned luxury apparel company, since 2018.

​“I am thrilled and excited to welcome Eran to our team as we begin the next chapter for MVMT,” said Efraim Grinberg, chairman and CEO, Movado Group.

“He has a plethora of experience in brand building and most recently held the role of CEO and president at St. John Knits where he successfully led the reinvigoration of the brand. I look forward to working with Eran on executing against our strategic priorities for the brand, as well as developing and implementing a plan that enables MVMT to achieve its long-term goals of delivering sustainable, profitable growth.”

Prior to St. John, the executive ​served as executive vice president and chief customer experience officer for PetSmart, after managerial roles in ​marketing, merchandising, design and digital for a range of companies ranging from Diane von Furstenberg, New York & Company and Payless ShoeSource earlier in his career.

​Movado Group, based in Paramus, New Jersey, manufactures its own watch brands, including its namesake Movado brand, and Concord and Ebel and MVMT, which it acquired in 2018.

n addition, Movado makes and distributes watches on behalf popular fashion and accessories brands including Coach, Hugo Boss, Lacoste, Olivia Burton, Tommy Hilfiger and Scuderia Ferrari.

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