Victoria Beckham in sustainable knits collab with Woolmark
An interesting collaboration launches this week with Victoria Beckham having linked up with The Woolmark Company to launch her first end-to-end traceable collection.
Victoria Beckham x The Woolmark Company debuts on Thursday. It uses Merino wool and features pieces for both women and kids.
The tonal collection is built around polo and crewneck sweaters, V-neck cardigans, and gift sets of scarves and headwear, with design details including colour blocking, intarsia and contrast stripes.
Design elements aside, as mentioned, sustainability is a key focus with Woolmark saying “the environmental impact has been considered throughout the design process, from sourcing materials to the development, manufacturing, production and packaging of each piece”.
That reflects the increasing emphasis placed by consumers on eco and ethical materials and production methods in the luxury products they buy, and it will be interesting to see the response to this new offer, as well as whether Beckham will produce more such collections.
The collection is made in Pescara, Italy, from 100% renewable and biodegradable Merino wool. The non-mulesed Merino wool used in the line is fully traceable to just five Australian woolgrowers.
And the eco element continues with a “unique plant-based natural dye” that’s the only technology certified by The Woolmark Company globally. Woolmark said that despite there being no chemicals involved, “the dye creates incredibly vibrant shades through the use of alternative ingredients such as flowers, leaves and berries”.
The offer comprises 20 adult pieces and 14 for kids with the former retailing from £285/$370/€330 and the latter from £185/$240/€215.
And it’s being stocked at a variety of big names such as Saks Fifth Avenue, Mytheresa, Zalando, Harrods, LuisaViaRoma, KaDaWe,
Barneys Japan, TSUM, Al Srad Ltd, Grace, La Samaritaine, Retro AS Norway, and Hudson’s Bay.
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