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Media
Another day, another kit deal for Castore
Castore has captured yet another major kit sponsorship deal. This time, the premium sportswear brand has signed Spanish side Sevilla FC to a multi-season partnership, becoming the La Liga club’s official kit supplier.
Fashion
Media
Oh Snap! Social media stocks lose billions after Snapchat parent warning
Snap Inc shares plunged more than 40% and sparked a sector-wide selloff on Tuesday after a profit warning from the Snapchat parent signaled tough times ahead for the once-booming digital ad industry.
Media
Kravis Dolce & Gabbana-hosted wedding takes the media by storm
Over the last few days, the ceremony garnered over $47 million in Media Impact Value (MIV) across almost 11,000 placements, according to figures recorded by data analysis specialist Launchmetrics.
Luxury
Media
Snap expects to miss revenue target, slow down hiring
Snap Inc expects to miss its quarterly revenue targets, the company said in a filing on Monday, and will slow hiring for this year, Chief Executive Evan Spiegel told employees.
Fashion
Media
Campaigns
London's West End launches campaign to signal post-pandemic bounce-back
In a bid to return it its pre-pandemic-attraction highs, London’s West End is “back with a bang” this summer. The district is launching a a four-month campaign of 50 “uniquely thrilling experiences” for visitors.
Fashion
Retail
Latest Burberry TB Monogram campaign stars Gisele Bündchen
Burberry has unveiled its latest campaign for its TB Summer Monogram collection and has enlisted supermodel Gisele Bündchen to front the imagery that “celebrates the brand’s house code of duality”.
Luxury
Campaigns
Superdrug links with Jack Monroe to help shoppers through cost-of-living crisis
UK health & beauty retailer Superdrug has launched its ‘Shop Smart’ campaign in partnership with poverty campaigner and activist Jack Monroe, to help customers navigate the growing cost of living crisis.
Beauty
Industry
Gap links with dance group in UK
Gap may have closed its UK stores but the retailer still has a strong presence in Britain via its link-up with Next and it remains active as far as marketing to UK consumers is concerned.
Fashion
Campaigns