The fashion retailer has named 18-year-old streamer and esports champion Kyle “Bugha” Giersdorf as its first chief gaming scout, a role in which he will help select talent for the brand’s new gamer training program.
First it was a Rolling Stones store, now mega-band Queen is to open a space on Carnaby Street with an experiential pop-up shop celebrating five decades of its music and featuring fashion collabs, among other items.
The American sportswear brand is expanding its sustainability efforts with the introduction of a new line of renewed apparel conceived in partnership with circular solutions provider The Renewal Workshop.
Gap-owned brand Athleta is teaming up with Allyson Felix and the Women's Sports Foundation to launch a first-of-its-kind grant program that commits $200,000 to help fund child care costs for professional mom-athletes.
And the Sports Direct growth story continues. Fresh from announcing a major retail push into Europe and a “trail-blazing” remodelled store in London, the UK sportswear chain has also opened a new flagship in Leicester.
The owner of Tommy Hilfiger and Calvin Klein is focusing on its flagship labels and has sold its heritage brands for $220 million, in a deal that has made Authentic Brands (ABG) a specialist in formal American menswear.