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LEVI'S
Marketing Manager
Permanent · SINGAPORE
GR INTERNATIONAL
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Specialist, Brand Analytics & Tools
Permanent · Singapore
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Market Insight Apprentice (Sapmena)
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Permanent · Singapore
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Manager, Global Strategic Sourcing
Permanent · Singapore
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Permanent · Singapore
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Data &Analytics Technology Manager
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Payment Service Provider Manager - South Apac, Middle East & Africa
Permanent · Singapore
LULULEMON
Key Leader | Marina Bay Sands
Permanent · Singapore
LULULEMON
Key Leader | Singapore Takashimaya Ngee Ann City
Permanent · Singapore
LULULEMON
Educator | Singapore Duxton Road
Permanent · Singapore
Published
Jul 21, 2020
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Trendzoom : Design Womenswear Summer/Spring 2021

Published
Jul 21, 2020

The future of apparel is being shaped by present experiences. Going forward, womenswear will be designed with a mindful approach to meet the needs of an increasingly conscious consumer. This SS21 design report offers new solutions and fresh ideas to inspire creativity and confidence.

This concise design report covers a wide range of women’s apparel including jersey/knitwear, tailoring, casualwear and soft separates. It also offers analysis on the key fabric choices, colours, patterns and prints for SS21. Design flats are fully downloadable and easy to adapt. The three themes: SOURCE, RESET & VOICE offer different approaches to the challenges ahead.



SOURCE – Finding the connection to nature through natural raw materials, watery lines and floral patterns. Source is a contrast between this ‘soft’ nature-inspired design and ‘hard’ utility styles – exploring the practical and durable aspects of workwear and uniforms.



RESET – As consumers demand more from their clothing, form and function become key factors. Reset pivots towards clean, minimal design with an emphasis on comfort. These lean looks embrace soft materials and tactile surfaces inspired by the home environment.



VOICE – Designs take inspiration from the construction and line of vintage and retro designs – reconnecting to traditional materials and handcrafted finishing. Voice also connects on a cultural level through slogans and thought-provoking images.



The TRENDZOOM DESIGN womenswear SS21 is a 38-page report published: July, 2020.



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